Client Overview: Business Analyst

Telus (TSX: T, NYSE: TU) is a national telecommunications company in Canada that provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment, and video. The company is based in Burnaby, British Columbia. Telus utilizes CDMA 2000, IDEN, and HSPA+-based mobility phone networks.

Telus Communications

  1. Telus Communications (Alberta) was created in 1990 by the government of Alberta as a holding company in order to facilitate the privatization of a crown corporation, the Alberta Government Telephones Commission (AGT).
  2. In 1995, it acquired Edmonton Telephones (Ed Tel) from the City of Edmonton making Telus the owner of all telephone service in the province.
  3. In 1996, Telus was introduced to the public as the consumer brand, replacing AGT and EdTel.
  4. In 1999, Telus Corporation was created by the merger of Telus (Alberta) and BCTel with the new entity retaining the Telus name. As a result of the merger Telus became Canada’s second largest telcom with 22% of market share compared to Bell Canada’s 42%.

Telus Mobility, a public company, is one of Canada’s leading telecommunication companies that operates specialized mobile radio wireless communication networks.

Acquisition of Clearnet

  1. In the 1999/2000 period Telus acquired through merger the high performing Clearnet Communications, a cellular company that was based in Scarborough (Toronto) Ontario, which gave it foothold in the highly competitive central Canadian market (Ontario, Quebec).
  2. The company had its origins in nearby Pickering and was by 1997 outperforming the other Toronto/Ontario based cellular companies through its easily accessible product (the actual phone sold in various stores) and its high tech marketing strategy of its time, that emphasized uncluttered simplicity and a bright future outlook through its nature and animals motifs.

Fusion West Project! (Billing System Merger)

The Fusion West Project was iniated to merge billing system functionality of the K2 Billing System (Telus BC) with the KNOWbility Billing System (Telus AB) in anticipation of further development of the Oracle, EDW by Telus Mobility East, Toronto, Ontario.

  1. Elicited business requirements for the Telus Mobility, Fusion West Project, concerning the billing system merger and data mart procedures by interviewing Client Loyalty and Customer Retention Managers, Corporate Sales Managers, Database Analysts and the Systems Analyst for the AnalytiX Data-Marts in both Alberta and BC.
  2. Documented data mart procedures to support the merger of the K2 Billing System (Telus BC) with the KNOWbility Billing System (Telus AB) and further development of the Enterprise Data Warehouse. Procedures consisted of; Extract/Transform/Load and Build Processes, Post Processing, including Segmentation (Post Paid Cellular), IPSOS Reid Sub-Segmentation (Prepaid Cellular) and Churn analysis for Marketing Reporting.
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